Insights

Practical notes on websites that need to keep working.

A simple article index for performance, accessibility, CMS decisions, and conversion planning. Articles are coming soon.

Articles

Coming soon, with real topics already defined.

No filler posts. These are the first topics we plan to publish because they come up in real website work.

Coming soon

Performance budgets before redesign

How we decide what a page is allowed to load before design turns into code.

Coming soon

Accessibility checks that belong in launch QA

Labels, focus states, keyboard paths, contrast, and content structure are launch requirements, not polish.

Coming soon

Choosing a CMS without making editors wait on developers

The right CMS decision starts with editing habits, content relationships, approvals, and support expectations.

Coming soon

Conversion paths for service businesses

A useful service page has a clear audience, offer, proof standard, next action, and follow-up path.

Need an answer before the article exists?

Bring the website question into discovery. We will answer it in the context of your site, stack, and business model.

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